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As Chief Financial Officer, Nelly Rojas-Moreno is responsible for leading NALCAB’s finance and accounting departments as well as real estate acquisition management, compliance, legal and administration functions. Additionally, she supports the financial management of Escalera Community Investments, a subsidiary fully owned by NALCAB, that manages two social impact equity funds.

Prior to joining NALCAB, Nelly had a distinguished 23-year career at LiftFund, one of the nation’s largest Small Business Lenders. Her most recent role was that of Chief Operation and Financial Officer where she oversaw the operational and financial performance of the organization including strategic leadership, risk management, organizational development, internal infrastructure, and new business development.

During her tenure at LiftFund, Nelly developed most of the organization’s lending and underwriting policies and procedures and helped in the development and implementation of Microloan Management Services (MMS) Division, the SBA 504 and SBA 7a Community advantage program.

Nelly earned her undergraduate degree in Economics from Universidad Autonoma de San Luis Potosi and her MBA in Finance and International Business from Our Lady of the Lake University. She was a 2013 participant in the Annie Casey Leadership Learning Network, the San Antonio Hispanic Chamber of Commerce’s Latina Leadership Institute Program – Class of 2019, and the 2022 Leadership Texas Cohort.