Latinos are bringing vitality to local economies across the country. To celebrate this impact for Hispanic Heritage Month, NALCAB is excited to share a series of interviews with our members.

NALCAB connected with Carlos E. Alemán, Ph.D., Chief Executive Officer, ¡HICA! 

NALCAB: What does Hispanic Heritage Month mean to you and your organization?

Hispanic Heritage Month is a time for both celebration and reflection. For us at HICA, it provides a powerful opportunity to uplift our community, the families, entrepreneurs, students, and leaders who contribute so much to Alabama.  

It is about affirming that our histories and traditions are woven into the broader fabric of the state.  

At the same time, it is a reminder of the resilience of Latino and immigrant families who, despite challenges, continue to build prosperity, inspire hope, and expand opportunity for all. For ¡HICA!, Hispanic Heritage Month is not just a recognition of the past but a call to imagine and create a more inclusive future together. 

NALCAB: As an organization, what types of celebrations does your team promote during Hispanic Heritage Month? 

At ¡HICA!, we celebrate Hispanic Heritage Month by honoring the creativity, vibrancy, and diversity of our community. Our signature event is Sabor y Cultura, our annual gala that showcases Latino art, music, and cuisine while also highlighting the resilience and contributions of immigrant families.  

We also participate in Fiesta, the largest celebration of Hispanic culture in Alabama, which brings thousands of people together to experience the richness of our traditions. In addition, Hispanic Heritage Month is a busy season of speaking engagements and community dialogues where we share our story. These celebrations are not only about festivals but about creating spaces of belonging and joy. Latino heritage is part of Alabama’s heritage. 

NALCAB: What advice would you share with the next generation of Latino leaders in community development and nonprofit work? 

My advice is simple but urgent: own the space. Be proud of who you are, of the communities you represent, and of the values you bring into every room. Too often, Latinos and immigrants are told to shrink themselves, to wait their turn, or to question whether they belong. Our history, our work ethic, our creativity, and our faith remind us that we do belong and that our leadership matters. Community development and nonprofit work is not easy. It demands persistence, vision, and courage. Know that you are building on the sacrifices of those who came before you, and you are paving the way for those who will follow. Lead with pride, humility, and conviction. Never forget that hope is your superpower.