Senior Director of Human Resources and Organizational Culture

Eartha Cruz

Entering her fifth year at NALCAB, Eartha is actively involved in her role as the Senior Director of Human Resources (HR) and Organizational Culture. She is responsible for leading both HR functions and initiatives that shape and sustain NALCAB’s culture. Eartha’s role blends operational HR leadership with a focus on employee experiences, engagement, and organizational values. She oversees all aspects of HR operations, including recruitment, onboarding, compensation & benefits, HR technology, and daily workflows. Additionally, Eartha manages the development, facilitation, and function of NALCAB’s Latino Executive Advancement & Development (LEAD) Fellowship in partnership with the George Washington University.

Prior to working at NALCAB, Eartha held leadership positions in operations, human resources, and management within the legal industry. There, she gained invaluable experience in data analytics, strategic planning, employee development, advanced interpersonal communication approaches, and time management.

Eartha holds a PhD in Business Management with a specialization in Leadership from Capella University. She earned her Master of Business Administration degree from the University of the Incarnate Word, and Bachelor of Business Administration degree from the University of Texas at San Antonio (UTSA). She is a Master certified life coach and has been an active member of the National Society of Leadership and Success since 2009.