Associate Financial Capability Director

Brenda Jimenez

As the Associate Director of Financial Capability, Brenda oversees and coordinates the efficient delivery of grant-making, technical assistance, and training for nonprofit organizations to support, strengthen, and expand their asset-building programs in financial capability. Focused on driving innovation, improving efficiency, and delivering measurable results has led to several notable initiatives, such as the development in partnership with Change Machine of the “Integrating Fintech Practitioner Guide,” aimed at helping organizations interested in implementing fintech into their programming. In addition to creating a partnership with the International Rescue Committee (IRC) to offer financial coaching training aimed at helping practitioners get a step closer to seeking their certification.

Brenda has over 16 years of experience in nonprofit work, higher education, and grassroots outreach. Before joining NALCAB, she served as a Financial Counselor at a San Antonio-based nonprofit, supporting individuals and families on their path to financial stability.

Before that, Brenda was a Program Manager at the University of Texas at El Paso (UTEP), where she led two federally funded undergraduate research initiatives and served as a Scholarship Advisor.

Brenda earned a dual bachelor’s degree in communication and Hispanic Studies from the University of Texas at Austin (UT) and a Master of Public Administration from UTEP.